A whole new perspective on pet care.

Super-clean Health, Home + Grooming products (plus bundled Pet Life kits!) designed for your one-of-a-kind pet life.


Our 360° view of your pet life.

Your pet and the life you share are unique and always changing. We get it. So when we create our products or kits we think about your dog and your cat. And your life. Here’s where we start:

Pet Type

What breed(s)? Size? Hair Type? Answers to these questions get us going.


Are you an active family? Do you live in an apartment or have a big yard? These questions are our inspiration.


Puppies and kittens don’t have the same needs as seniors or adolescents. We get this. So do our products and kits. 


Pets have particular sensitivities. So do pet parents. We’re sensitive to both.

Pet Life Comes Clean!

From our ingredients to our partners to our packaging. We’re all about coming clean.


Plant/mineral based + safe synthetics only.


100% natural fragrances + flavors.


Smart, sustainable, waste-less packaging.


Transparent ingredient list.

Want more? Oh, honey, we just LOVE to talk about any or all of this! 
Click What Makes Us Different