TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may collect:
Web Site Usage Information & Device Identifiers We may receive and store certain types of web site usage information whenever you visit or interact with the Web Sites. For example, we may collect the page served, the time, the source of the request, the type of browser making the request, the preceding page view, other similar information and your IP address. We also may collect your IP address or some other unique identifier for the particular device you use to access the Internet, as applicable (collectively referred to herein as a “Device Identifier”). A Device Identifier is a number that is automatically assigned to your computer, your cell phone, or other device used to access the Internet, and our computers identify your device by its Device Identifier. We may associate your Device Identifier with the personal information you provide. When analyzed, web site usage information helps us determine how visitors arrive at the Web Sites, what type of content is most popular, and what type of visitors are interested in particular kinds of content and advertising.
Information You Provide Us You do not have to provide any personally-identifiable information to access or use the Web Site. However, to take full advantage of the Web Site, you may choose to voluntarily provide us with certain information through the Web Site, including: (1) personal information, which is information that could reasonably be used to identify you personally, such as your name, e-mail address, cell phone number, and physical address; and (2) demographic information, such as gender, zip code, or similar information. You may provide this information at various places and forms on the Web Sites, including registration forms for newsletters and other communications (e.g., whether by e-mail, mobile device, etc.), when you communicate or otherwise interact with us, when you submit information to us (whether or not the information is intended to be posted on the Web Sites), contests, or sweepstakes, surveys or voting or when you purchase a product or service through the Web Sites. You may also be asked to choose a user name and password in order to identify yourself during future visits to the Web Sites. Do not use your real name or the name of any other actual person as your user name. Providing us with information about yourself is your choice, and you can always choose not to provide certain information, but then you may not be able to take advantage of some of the Web Sites’ features.
HOW INFORMATION MAY BE COLLECTED
We may use a tool called “Google Analytics” to collect information about your use of the Web Site. Google Analytics collects information such as how often users visit this Web Site, what pages they visit and features they use, and what other website they visited before coming to this Web Site. We may use the information we get from Google Analytics to assess the use of and improve our Web Site. Our use of Google Analytics includes use of Advertising Features, which collects data about traffic to the Web Site through Google advertising cookies and identifiers. Information about the cookies used by Google can be found at http://www.google.com/policies/technologies/types/.
HOW WE USE THE INFORMATION COLLECTED The information you provide to us may be used to:
• Send you newsletter and/or other communications for which you have registered;
• Confirm or fulfill an order you have made, including without limitation any purchase orders for any of the Company products*
• Provide special offers, coupons and/or promotional materials to you on behalf of us or third parties;*
• Contact you with regard to a sweepstakes, contest or promotion in which you have participated;*
• Authorize a purchase or complete a transaction that you have requested, i.e., to deliver the products or other services that you ordered, and, if necessary, to invoice you;
• Monitor or improve the Web Sites;
• Administer the Web Sites’ systems and for other internal business purposes;
• Customize the advertising and content you see;
• For other purposes disclosed when you provide your information.
Please note that information submitted to the Web Sites via a “contact us,” or other similar mechanisms will not necessarily receive a response. We will not use any such information you provide to contact you for marketing purposes unrelated to your request.
WITH WHOM INFORMATION MAY BE SHARED Except as otherwise disclosed at the time you provide your information, the following outlines the ways in which your information may be shared with others:
Third parties providing services on our behalf We may employ third parties to perform functions on our behalf; examples include hosting or operating Web Sites, fulfilling orders for products and services purchased through the Web Sites, sending e-mail and/or other communications, providing wireless services, removing repetitive information from customer lists, data analysis, marketing assistance, credit card payment processing, and customer service. These third parties may have access to your personal information for the purpose of performing such functions on the Web Sites’ behalf.
Non-Personal Information We may share non-personal information, such as aggregate user statistics, demographic information, and web site usage information with third parties.
Sweepstakes, Contests and Promotions We may offer sweepstakes, contests, and other promotions through the Web Sites that may require registration. If you choose to enter a sweepstakes, contest or other promotion, your personal information may be disclosed to third parties in connection with the administration of such promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. Also, by entering a promotion, you are agreeing to the official rules that govern that promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the promotion to use your name, voice and/or likeness in advertising or marketing associated with the promotion.
Business Transfers Company may share the information collected through the Web Sites with and among the Web Sites, and may share the information with its subsidiaries and affiliates. Company or any of its assets, including the Web Sites, may be sold, or other transactions may occur in which your personal information is one of the key business assets for the transaction. In such a case, your personal information may be one of the business assets we transfer. Hence, Company reserves the right to disclose and transfer user information, including personal information, in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our assets, or other corporate change.
Legal Protections and Law Enforcement We may disclose information about our users, including your personal information, in the event we are required to respond to subpoenas, court orders, legal process or other valid law enforcement measures; to comply with a legal obligation; at the request of governmental authorities conducting an investigation; to verify or enforce compliance with the policies governing the Web Sites and applicable laws; or to protect the legal rights, interests, or safety of the Web Sites, our users or others. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, internet service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.
CONSENT TO TRANSFER The Web Sites are operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Web Sites or providing us with your information, you consent to this transfer.
SECURITY Company incorporates reasonable safeguards to help protect and secure your personal information. However, no data transmission over the Internet, or wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Please note that Company cannot ensure or warrant the security of any information you transmit to Company via its Web Sites, and you do so at your own risk.
A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY The Web Sites are general audience web sites. We do not knowingly collect any personal information from children younger than the age of thirteen (13) on the Web Sites and we will delete any information later determined to be from a user younger than thirteen (13).
Individuals Located in California: Your Choices If you are a California resident, you have the right to request information from Company regarding the manner in which Company shares certain categories of your personal information with third parties for the third parties’ direct marketing purposes. California law provides that you have the right to submit a request to Company at Company’s designated address and receive the following information:
- The categories of information that Company disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year;
- The names and addresses of third parties that received such information, or if the nature of their business cannot be determined from the name, then examples of the products or services marketed.
You are entitled to receive a copy of this information in a standardized format and the information will not be specific you individually.
Choice/Opt-Out and Managing Preferences You can opt-out of receiving e-mail communications from us (other than certain Administrative Emails) by following the opt-out instructions contained in such e-mails or you may contact us at email@example.com to change your preferences. Please be aware that we will process your request as quickly as we reasonably can, but it may not be possible to update our systems immediately. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.