Your pets can’t read an ingredient list, but they can feel it.

Our Products Also Share a Set of Values

Our products are made according to a rigorous set of standards designed to respect the unique needs and sensitivities of our pets while honoring the values of the humans who live by their side. Our mission is to create a new class of products that our pet lives need and deserve – we call it Pet-Life Class.

Natural and safe-synthetic ingredient blends

Many of the best ingredients to meet our superior products performance requirements are found in nature. Our products are in large part made with plant derived ingredients. We also include safe-synthetic ingredients to support our mission, whether to prevent deterioration over time or to benefit performance.

No known pet or human toxins

We never compromise on safety. In a category with sub- optimal testing and regulation many manufacturers use ingredients that could be harmful to pets, people, our planet. We create (and revise) our list of “never include” ingredients that we know are unsafe or unwise to swallow, breathe or live in contact with. (See each product details.)

Natural fragrances created for noses and snouts

We create our fragrances with pets, people and the homes they share, in mind. All of our fragrances are obtained from plants without altering their chemical structures. No petrochemicals are used in their creation. We also keep pet sensitivity in mind when designing our fragrance profiles and levels.

Innovative packaging for usability and sustainability

We think about what our products go into as much as what goes into our products. We ask things like, “what would make this product easier to use” or “How could this be more pleasing for all species involved?” And always, “How can this pack be less burdensome and wasteful and more mindful of the larger home we share, our planet?”

Best-in-class partners

We vet each and every one of our partners the way we vet … well, our vets! From manufacturer to packaging to fragrance houses and testing labs, we make sure they share our values and can be trusted to meet our above-and-beyond expectations. We choose our partners with the same caution and care we choose all of our ingredients. We think the results are worth it.

Natural and safe-synthetic ingredient blends

Many of the best ingredients to meet our superior products performance requirements are found in nature. Our products are in large part made with plant derived ingredients. We also include safe-synthetic ingredients to support our mission, whether to prevent deterioration over time or to benefit performance.

No known pet
or human toxins

We never compromise on safety. In a category with sub- optimal testing and regulation many manufacturers use ingredients that could be harmful to pets, people, our planet. We create (and revise) our list of “never include” ingredients that we know are unsafe or unwise to swallow, breathe or live in contact with. (See each product details.)

Natural fragrances created for noses and snouts

We create our fragrances with pets, people and the homes they share, in mind. All of our fragrances are obtained from plants without altering their chemical structures. No petrochemicals are used in their creation. We also keep pet sensitivity in mind when designing our fragrance profiles and levels.

Innovative packaging
for usability and sustainability

We think about what our products go into as much as what goes into our products. We ask things like, “what would make this product easier to use” or “How could this be more pleasing for all species involved?” And always, “How can this pack be less burdensome and wasteful and more mindful of the larger home we share, our planet?”

Best-in-class partners

We vet each and every one of our partners the way we vet … well, our vets! From manufacturer to packaging to fragrance houses and testing labs, we make sure they share our values and can be trusted to meet our above-and-beyond expectations. We choose our partners with the same caution and care we choose all of our ingredients. We think the results are worth it.

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