Dog > Grooming

Gentle Puppy Shampoo

  • Grooming


Groomer’s secret is yours at home: Our soothing, moisturizing Organic Aloe + Jojoba. Gentle on skin just for pups. Clean rinsing. Fragrance free. For grooming-on-the-go make sure to pack our convenient Travel size.


Great For
  • Puppies and their newbie puppy parents
  • Active puppy families
  • Wiggly bathers (the squeeze cap saves the day!)
  • Fragrance-sensitive pups and people
Coming soon
What's Inside


  • HERO INGREDIENTS: Organic Aloe and Jojoba help soothe and moisturize skin and hair.
  • PLANT-DERIVED, MILD CLEANSERS: Works hard and plays safe with effective ingredients derived from coconut oil.
  • FRAGRANCE FREE: Because that new pup smell comes naturally!
  • PLANET FRIENDLY: Our recyclable bottles are made with Post Consumer Resin plastic.
  • MADE WITHOUT: Parabens, sulfates, phthalates, phosphates, SLS, dyes or fragrance.


  • GENTLE ON SKIN: Perfect for puppy’s first bath (and 2nd, 3rd, 4th …) or your sensitive pup at any age.
  • QUICK + CLEAN- RINSING: Toss (but recycle) those old, thick, super sudsy shampoos that made rinsing a pain, leaving skin-irritating residue.
  • FLEA/TICK TREATMENT SAFE: Won’t rinse away topical flea and tick treatments.

PRO TIP: Have a small treat ready in case your newbie is ready to jump ship.

Ingredients: water, lauryl glucoside (plant-derived cleanser), cocamidopropyl hydroxysultaine (plant-derived cleanser), sodium lauroamphoacetate (plant-derived cleanser), glycerin (plant-derived moisturizer), coco glucoside (plant-derived cleanser), glyceryl oleate (plant-derived cleanser), organic aloe vera (soothes skin), organic jojoba oil (moisturizes skin & hair), citric acid (balances pH), sodium hydroxide (balances pH), sodium benzoate (preservative), propanediol (plant-derived stabilizer), caprylyl glycol (preservative), ethylhexylglycerin (preservative).

  • This shampoo is designed and produced in a family owned, FDA Registered facility located on the East Coast of the United States that complies with cGMP Standards.
  • Rigorous testing includes: Stability Testing to ensure the quality and integrity of the formula over time and Challenge Testing which confirms the preservative system’s ability to protect the product from microbial growth.
  • Conceived, developed and made in the USA.

Our 360° view of your pet life.

Your pet and life you share are unique. And always changing. We get it. So when we create our products or kits we think about your dog and your cat. Here’s where we start:

Pet Type

What breed(s)? Size? Hair type? Answers to these questions get us going.


Are you an active family? Do you live in an apartment or have a big yard? This type of consideration is our inspiration.


Puppies and kittens don’t have the same needs as seniors. Or adolescents. We get this.


Pets have particular sensitivities. So do pet parents. We’re sensitive to both.

Let's hear what other pet parents say...

Curated kits for your stay-at-home and sometimes on-the-road Pet Life!

Each Pet Life Kit has been curated to include Trial + Travel sized products for different pets and pet lives. You’ll find these conveniently sized versions of our full-sized products bundled according to need. Explore our selection and get inspired!

Pet Life

Additional information


16 oz, 3 oz

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