Who we are. What we stand for.

It started with a small group of passionate pet people (that’s us!) driven by a shared (and new) vision of what pet care products could and should be.

We stand for the kind and quality of care that pets and their parents deserve. 

There are no limits to the love and care we give our pets. Why should we limit what we expect from the products to care for them? Why can’t the ingredients live up to the standards we demand for the rest of our family? Why can’t the packaging be the kind we love to live with, feel good about using and disposing?

These are the questions we asked ourselves and why we’re here. The way we see it, we don’t need more pet care products. We need better ones.

For your whole
pet life.

From bath to carpet, from your home, to their wellness, from the park to your couch, our pet care solutions are as broad as your needs.

Home

You share a home but you don’t need to share the mess and stress of stains and odors. Our super-clean products also are super at cleaning. 

HEalth

Our tasty supplements use super-clean ingredients and reports from our pets say, super delish.

Out & About

Super-clean ingredients. Sustainable, easy-to-use packaging. We make your outdoor life a walk in the park!

Grooming

Super-clean solutions for their (and your) specific needs. Glam on, baby.

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Our 360° view of your pet life.

Your pet and the pet life you share are unique and always changing. We get it. So we create our products and kits with your dog and your cat in mind. You’ll see that each of our products indicates (on pack and online) what pet and lifestyle it’s best used for.

Pet type

What breed(s)? Size? Hair Type? Answers to these questions get us going.

Activity

Are you an active family? Do you live in an apartment or have a big yard? This type of consideration is our inspiration.

Age

Puppies and kittens don’t have the same needs as seniors. Or adolescents. We get this.

Sensitivity

Pets have particular sensitivities. So do pet parents. We’re sensitive to both.

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Pet Life Comes Clean!

From our ingredients to our partners to our packaging. We’re all about coming clean.

Safe

Plant/mineral based + safe synthetics only

Natural

100% natural fragrances + flavors

Sustainable

Smart, sustainable, waste-less packaging

Transparent

Transparent ingredient list

Our 360° give back view.

Consistent with our 360 perspective we like to give back to a wide variety of underserved pet community and organizations. Here is a partial list of the organizations we give to. Please feel free to send us other suggestions —we’re always reaching out to more.